The first Hot Wheels General Mills cereal box promotion happened in 1997. That year, there were only four different castings available inside select packages of your favorite cereals. When the Hot Wheels General Mills cereal box promotion was brought back in 2004, it had a Richard Petty theme. There were 10 different variations of 8 different castings found inside boxes – all decorated with a version of the number 43 racing livery – and there were two different Volkswagen Drag Buses that could be ordered through the mail for $9.99. (All of the cars were also included in that year’s General Mills Salute to Richard Petty set.) My friend and fellow collector, Brad, sent me these two examples from the 2004 promotion.
![](https://theracecasechevy.wordpress.com/wp-content/uploads/2023/09/img_8954.jpg?w=1024)
The Hot Wheels ’64 Plymouth Belvedere was first released – with Richard Petty livery, a metal base, and wearing Goodyear Eagle white-letter 10-spoke wheels – in the 1999 Pro Racing Hall of Fame series. The cereal box promo version that you see here has blacked-out windows with no interior, a gray plastic base and black lace wheels, but it’s still a fun representation of the car that Petty used to win his first Dayton 500.
![](https://theracecasechevy.wordpress.com/wp-content/uploads/2023/09/img_8953.jpg?w=1024)
Hot Wheels | 2004 General Mills Cereal Promo | ’64 Plymouth Belvedere | light blue with 43 racing tampo, black tint windows, gray plastic base | Thailand | black lace wheels
The Hot Wheels ’71 Plymouth GTX was first released in the 2001 First Editions and has been produced in at least 36 different variations and counting. Like the Belvedere above, this 2004 cereal promotion has a plastic base and blacked-out windows with no interior.
![](https://theracecasechevy.wordpress.com/wp-content/uploads/2023/09/img_8951.jpg?w=1024)
Richard Petty did win the 1971 NASCAR Grand National Championship driving a ’71 Plymouth (Road Runner), but I’m pretty sure it wasn’t painted red with Lucky Charms decorations.
![](https://theracecasechevy.wordpress.com/wp-content/uploads/2023/09/img_8950.jpg?w=1024)
Hot Wheels | 2004 General Mills Cereal Promo | ’71 Plymouth GTX | red with 43 and Lucky Charms tampo, black tint windows, black plastic base | Thailand | 5-spoke wheels
These promo cars also include a little Salute to Richard Petty emblem on the trunk lid.
![](https://theracecasechevy.wordpress.com/wp-content/uploads/2023/09/img_5500.jpg?w=1024)